Considering a business degree, but not sure
what kind would be best for you? There are many different options
for students who want to pursue a business career, and it can be
tough to choose a business degree program when you’re not
sure what all those different titles mean.
Marketing is just one kind of business degree you can earn. There
are many bachelor’s degree programs and MBA programs for students
who want to focus on marketing, and it is also possible to receive
an associate degree in marketing. If you’re interested in
advertising, consumer trends, and new product development, marketing
might be the career you’re looking for.
What does a marketing manager do?
Marketing managers are business executives who work with a team
of people to make a plan for how to advertise and promote a company’s
products or services. With the help of market researchers, they
first figure out if there is a demand for potential products and
who would buy them. They work with advertising managers to figure
out the best way to advertise to consumers or other businesses,
and they help come up with themes for ad campaigns.
Marketing managers have to be able to analyze large amounts of
consumer data to help identify trends in what people and businesses
are buying and what future needs may arise. They work with product
developers to stay one step ahead in their industries and come up
with new and improved goods. When a product fails miserably, like
New Coke did in the 1980s, the marketing manager is usually the
one to blame for either having a bad idea to begin with or an unsuccessful
way of presenting it to the public.
This is an excellent career for people who have a strong sense
of business trends and are also creative thinkers. Marketing managers
also make excellent annual salaries—an average of $118,160
in 2008.
Earn an online business degree in marketing.
Because marketing managers make a lot of money and receive excellent
benefits, the Bureau of Labor Statistics predicts that you can expect
strong competition for these positions. Employers prefer to hire
marketing managers who not only have the most up-to-date training,
but are also tech-savvy. A lot of marketing research is now done
online, and good marketing manager will know how to collect data
this way and also plan successful advertising campaigns geared toward
new social media.
A marketing degree from an accredited career college will give
you the training you need to succeed in this industry. Because it
is possible to complete a bachelor’s degree in marketing or
an MBA at an online college, you can show potential employers that
you embrace the use of technology to get ahead.
Search for an online marketing
program, or check out a general list of business
degree programs.
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